A 360° guide to modern digital marketing covering organic search, paid ads, content strategy, analytics, and growth hacking techniques.
Course Contents
3 sections • 12 lectures
- How Search Engines Work
- Keyword Research Techniques
- On-Page SEO Optimisation
- Link Building Strategies
- Google Ads Overview
- Creating Your First Campaign
- Facebook & Instagram Ads
- Retargeting and Lookalike Audiences
- Building a Content Calendar
- LinkedIn Marketing
- YouTube Growth Strategies
- Analytics and KPIs
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